This free calculator models the annual revenue impact of adding a conversion-focused App Store preview video to your listing. It uses industry benchmark data from SplitMetrics and Storemaven, which show that well-executed App Store preview videos improve conversion rates by +25% on average.
Enter your monthly download count and average net revenue per download. The calculator outputs year-one revenue upside, extra monthly installs, estimated payback period, and ROI multiple. The model assumes the conversion lift is sustained over 12 months and uses a one-time video cost with no recurring fees.
At default settings (5,000 monthly downloads, $4.00 net revenue per download, 10% conservative lift, Performance W at €750 / $870), the calculator shows a year-one revenue upside of approximately $24,000 with an 11-day payback period.
W. App Videos offers three App Store preview video packages starting at €500 / $580. All packages are Apple-compliant and delivered in 2–7 business days. Learn more at appvideos.co.
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